Part 2: Enhancing Merch Sales with QR Codes at Shows
In my previous blog post, I shared how independent musicians can leverage print-on-demand services like Printful to streamline their merchandising efforts and generate revenue without the hassle of upfront costs and inventory management. But what about selling merch at live shows? As someone who's been there, lugging around boxes of unsold t-shirts, I know the struggle all too well. That's where QR codes come in.
Imagine you're playing a show, the crowd is hyped, and they love your music. They want to support you by buying some merch, but maybe you're out of the size they want or you can’t afford to get a bunch of different designs and sizes printed in bulk. With a QR code displayed prominently at your merch table, fans can easily scan it with their phones, browse your online store, and make a purchase right then and there, even if you don't have physical inventory on hand.
Here's why QR codes are a game-changer for selling merch at shows:
Convenience: QR codes eliminate the need for physical inventory at shows. Instead of carrying boxes of t-shirts and other merchandise, you can simply display a QR code that links directly to your online store. This makes the purchasing process quick and seamless for fans, increasing the likelihood of sales.
Expanded Product Offerings: With print-on-demand services like Printful, you're not limited to just t-shirts. You can offer a wide range of products, from hoodies to hats to posters, all customized with your band's branding. By showcasing these options through your online store via QR codes, you give fans more choices and increase the chances of finding something they love.
Real-Time Ordering: QR codes enable fans to order merch in real-time, even if certain items are out of stock or unavailable at the show. This ensures that no potential sales are lost and allows you to fulfill orders efficiently through your print-on-demand partner.
Hands Free for Beer: It’s not only convenient for you, but fans as well. The worst part about buying merch at shows is carrying it around all night. Plus, if you’re small time like our band, you want them to have both hands free to run up their bar tab.
So, how can you implement QR codes effectively at your shows? Here are a few tips:
Make it Visible: Place QR code posters or signage prominently at your merch table and other strategic locations throughout the venue to attract attention from fans.
Provide Instructions: Include clear instructions on how to scan the QR code and place an order, ensuring that fans feel confident and comfortable navigating the process.
Offer Incentives: Encourage fans to scan the QR code by offering exclusive discounts or incentives for online purchases made during the show.
Engage with Fans: Use QR code tracking tools to monitor engagement and follow up with fans who scan the code, whether it's to thank them for their support or offer personalized recommendations based on their browsing history.
By incorporating QR codes into your live shows, you can revolutionize your merchandising strategy, increase sales, and provide fans with a seamless purchasing experience. It's a win-win for both you and your supporters.
If you want to dip your toe into print on demand, the water is warm. Also, if you have any questions about how to get started or how to set up a store on your website, don’t hesitate to reach out.