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MUSICIAN
Marketer
CREATIVE

I'm Matt Derda. I write songs, run workshops, and turn bad ideas into good ones for a living.

Storymind, the band, and the writing all come from the same place. Different outlets, same brain.

LISTEN TO MUSIC

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STORYMIND

Exercises, experiments, and a practical way to think differently.

MUSIC

Songs, videos, live shows, and Matt Derda & the High Watts.

Explore Music >

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WRITING

Essays, reflections, and things I’m figuring out in public.

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STORE

Band merch, workbooks, shirts, and other things I’ve made.

FEATURED EXERCISE

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What this does: Kills jargon dependence. If you cannot explain it without the shorthand, there is a decent chance you do not fully understand it.

TRY MORE EXERCISES

WORK WITH ME

Team workshops and talks, or hands-on help with messaging and creative projects.

WORKSHOPS

Interactive sessions for team building, communication, and creative thinking

SPEAKING

Talks on creativity, humor, and communication, in person or virtual.

MESSAGING & POSITIONING

Clearer stories, sharper language, and practical messaging frameworks for brands and products.

CREATIVE PROJECT SUPPORT

Help shaping content, campaigns, ideas, and projects that need a clearer direction.

I’ve helped teams at PepsiCo, Fidelity, Google, and plenty of places in between tell stories and solve difficult problems.

HERE'S WHAT'S NEW

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