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CREATIVITY IS
A PRACTICE,

NOT A PERSONALITY.

I'm Matt Derda. Musician, writer, marketer, and workshop facilitator. I've spent twenty years studying how ideas work.

Storymind, the band, the writing, and the consulting all come from the same place. Different outlets, same brain.

LISTEN TO MUSIC

Music

Songs, videos, live shows, and Matt Derda & the High Watts.

Explore Music >

Storymind

Exercises, experiments, and ideas for getting unstuck.

Writing

Essays, reflections, and things I’m figuring out in public.

shop

Band merch, workbooks, shirts, and other things I’ve made.

HERE'S WHAT'S NEW

Creative Exercises

The Bad Idea List

Generate terrible ideas to loosen up, then look for the useful spark hiding in the mess.

Borrow a Brain

Solve a problem through someone else’s point of view to uncover what you usually miss.

The Wrong Tool

Use a mismatched format on purpose to make familiar problems feel new and workable.

WORK WITH ME

Workshops, marketing consulting, and creative problem solving for teams

I've helped tell stories for PepsiCo, Tableau, Jebbit, and a lot of teams in between. If your team is stuck, that's usually a good sign.

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